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Excerpted from The Business Communicator
February 2003
Getting Your Corporate Values Campaign Right
By David Gebler
President and Founder, Working Values
All strategies for instilling values in a workplace should focus, ultimately, on reflecting and driving work force behavior. If the goal is for employees to be the values' primary guardians, you must monitor their needs and foster their involvement to bring about clearly defined behaviors. Only by doing this, will you give yourself a chance of avoiding the pitfalls that all to often trip companies up. Download PDF to read complete article.
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